Branding Campaign

I worked with a marketing firm, Tribal Minds, and various contractors to develop the Be Amazing brand campaign for The Alexander Dawson School. The campaign was a complete rebranding effort, beginning with research, including surveys and focus groups and small group interviews. I worked with professional designers, photographers and a team of videographers throughout the process, and served as the organization's project lead. Following completion of the branding elements, I implemented the branding efforts both internally and externally and used photographs and developed messaging to extend and implement the branding campaign. This included placing radio and print ads, a social media campaign, a redesign of the website, a redesign of admission collateral pieces, postcards, internal messaging through print and email newsletters, social media and developing banners.