Branding Campaign

 

I worked with a marketing firm, Tribal Minds, and various contractors to develop the Be Amazing brand campaign for The Alexander Dawson School. The campaign was a complete rebranding effort, beginning with research, including surveys and focus groups and small group interviews. I worked with professional designers, photographers and a team of videographers throughout the process, and served as the organization's project lead. Following completion of the branding elements, I implemented the branding efforts both internally and externally and used photographs and developed messaging to extend and implement the branding campaign. This included placing radio and print ads, a social media campaign, a redesign of the website, a redesign of admission collateral pieces, postcards, internal messaging through print and email newsletters, social media and developing banners.

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Internal Newsletter Article
Internal Newsletter Article
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Website Homepage
Website Homepage
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Website Homepage
Website Homepage
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Website Homepage
Website Homepage
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Branding Videos

 

We produced a feature film introducing the school, and incorporating the Be Amazing brand. Additionally, we created small featurettes to reinforce marketing messages.

 

Amazing Photography video

 

Amazing Dining video