Strategy & Process Design


The best logo, beautiful graphics and a spectacular platform are useless without a thoughtful strategic plan for implementation.


The following is a list of strategic documents, instructional manuals and process design I have developed and implemented to meet strategic communication goals.


  • Website Standards Handbook - Illustrates technical processes for editing the website, as well as grammar and AP style usage guidelines for consistent message delivery.

  • Intranet Users Manual - Provides illustrated processes for editing the employee intranet.

  • Email Etiquette - Provides guidance to employees on proper use of email and includes important information about federal SPAM laws for email marketing users.

  • Communication Strategy - Various documents that outline a comprehensive communication plan, with measurable goals and reported outcomes; includes marketing plan, advertising and cross-promotional social media opportunities.

  • Social Media Strategy - Outlines an integrated strategy that includes appropriate social media channels, including Facebook, Twitter and YouTube.

  • Website Launch Strategy - Outlines employee training, protocol for launch with timelines and marketing plans for each site.

  • Benefits Communication Plans - Messaging, timelines and delivery for a variety of employee-focused benefits communication materials.

  • Crisis Communication Plan - Provides procedures and protocol for a variety of crisis scenarios, including tactical checklists to reach varied audiences.